While climate change might leave people divided on issues, there's one thing that connects us all: music. Several artists, from AJR to Harry Styles, have taken the pledge to take on the climate crisis.
When you think of carbon emissions, concert tours may not be what comes to mind. But in just the UK, live concerts can produce around 400k tons of greenhouse gas emissions annually. While it might not be at the forefront of global emissions it is certainly high on the leaderboard.
The bassist of the indie pop band AJR, Adam Met, started the podcast Planet Reimagined and is the executive director of Sustainable Partners Inc., an organization that discusses climate change through media and incentive-based initiatives. Since going on tour is environmentally taxing, AJR makes sure to do their part in making their concerts more sustainable.
“Even before we get out on the road, we want to do things that are environmentally sustainable. We off set our carbon emissions for when we fly for every show that we do. We don’t use single-use plastic for all of our catering. And we also try and pick companies to work with that do good for the environment, like Delta offsets all of their flights. Chipotle uses local farmers for all of their restaurants. It’s about making those kind of small choices that will have a larger impact,” Met told PEOPLE Magazine.
In addition to making these small changes in their tour lives, AJR partnered with Sustainable Partners to create a campaign that incentivizes fans to watch an advertisement. Each view of this advertisement equaled a tree planted. Through this campaign, 100,000 trees were planted.
Singer Harry Styles is also doing his part in protecting our environment. On his latest “Love on Tour” he partnered with REVERB, a non-profit organization working to make music sustainable. Concert goers were allowed to donate to the organization. In addition, Styles has also supported sustainable fashion choices such as wearing pants made from donated leftover fabric in his music videos. He also released a merchandise line to fundraise for COVID, in which the shirts he sold were made using renewable green energy from wind and solar power and with organic cotton. These are only a few of the actions Styles has taken to fight climate change, saying “Coronavirus is a silver lining in the fight against climate change.”
As climate change is becoming more prominent in everyone’s lives, artists are beginning to use their fan base to encourage sustainability. Given that each artist has a significant and diverse fanbase, this has a tremendous impact.
“Getting this right will probably cost a bit more money and a bit more time, but it’s worth it,” says Adam Met.