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How Avatar is inspiring climate activism

"Avatar: The Way of Water” has taken the world by storm with its stunning graphics and the mesmerizing bioluminescent world of Pandora. The anticipated sequel, directed by James Cameron, provides an eye-opening reflection of our civilization through the Na’vi, a tribe of blue-skinned creatures, and “Sky People”, humans. The humans try to colonize Pandora for its valuable resources but learn the value of the balance of life with nature.


“We want to play a continued role in awakening people to the issues that face our world. Those issues are environment, those issues are societal and I think Avatar: The Way of Water touches on both of those things," Jon Landau, Avatar’s producer, told Yahoo.


'Avatar: The Way of Water' | CREDIT: 20TH CENTURY STUDIOS

Throughout the movie there is an environmental message threaded throughout, emphasizing the beauty of nature and what is lost through poaching and other environmental harms. Cameron first introduced Pandora quite magically, establishing an emotional connection with nature and the audience. The first movie focused on mining, colonization, and pushing natives out of their homeland. The second emphasized the loss caused by poaching wildlife, specifically the Pandorian Tulkun. Through this franchise, Cameron hopes to spark activism for biodiversity, specifically conservation.


“The lessons from Avatar apply to present-day Earth, too. Indigenous peoples sustain 80% of our planet’s remaining biodiversity – ecosystems essential to our climate, fresh water, and food security,” Cameron stated in a Tweet.


The impact that the Avatar franchise has had on climate activism is tremendous and shows that art does have a place in stopping climate change. By connecting emotions to real-life incidents, it inspires change fueled by internal urgency for change. As the Avatar franchise continues to grow, Cameron hopes that the passion for saving our world also grows.



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